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Privacy policy

Last updated: March 2, 2023

This Privacy Policy details the personal information that PayAnalytics ehf collects from you through the use of our websites and how we use that personal information. We also explain your rights and how to contact us if you have any questions about your personal information. This Privacy Policy only refers to usage of this website. A separate Data Protection Agreement is made with every client regarding the use of the PayAnalytics Software Solution.

This website is operated by PayAnalytics ehf. (PayAnalytics ehf, Bjargargata 1, 102 Reykjavik, Iceland, Registration number: 700118-0450 (Icelandic identification number), Icelandic VAT number: 131103, Email:, Phone: +354 537 0520). The CEO of PayAnalytics is Sigurjon Palsson.

What information we collect:

1. For the purposes of legitimate business interests, we collect anonymized usage statistics on how our websites are used, using the Google Analytics tracking tools from Google. See our cookie-policy for further details. We use this information to improve our websites for visitors.

Furthermore, for marketing purposes we use advertising cookies to collect information on how people use the website to be able to measure the impact of campaigns and to serve personalized ads on other networks. This may include programmatic advertising based on tracking of the visitors’ interests.

2. We collect personal information from you when you choose to provide it to us directly through email or through our contact forms. By using our contact forms, you provide us directly with any information written into the form fields and consent to our processing of your personal information to provide the services or other actions requested by you. We will only retain such personal information as long as necessary to perform the services requested. You may, at any time, withdraw your consent by contacting us at

Third parties:

The contact forms on our websites use 3rd party software from HubSpot. Any form data sent from our site will therefore also be collected by HubSpot. The Privacy policy of HubSpot will therefore also apply. Read their privacy policy here:

We use Google's reCaptcha software to allow us to filter out spam from bots. If you decide to use any form on this website, cookies related to reCaptcha will have to be accepted via a dedicated checkbox. Google's Terms of service and Privacy Policy apply.

We use HubSpot as our newsletter platform. By subscribing to our newsletter, you acknowledge that your information will be transferred to HubSpot for processing. You can unsubscribe at any time by clicking the manage preferences link in the footer of our emails. Learn more about HubSpot's privacy practices here.

This website is hosted by Amazon (Amazon Web Services, Inc. or AWS). Our hosting company may collect statistics on the usage of this website. Read more here:  

The content on this website is gathered from our 3rd party content management systems (CMS). The CMS providers we use may collect usage data and statistics on the use of their product. Therefore their privacy and cookie policies apply.

We use as a CMS system. You can read their privacy information here: 

We use to host multimedia content (such as images, videos and more). You can read their privacy information here: 

Your rights:

You have the following rights in respect of the personal information which PayAnalytics processes about you:

  • Right to access and rectification: You are entitled to request a copy of your personal information. Furthermore, if the data which PayAnalytics holds about you are incorrect, you may request a rectification of the information.
  • Right to object to processing: You have a right to object to any processing of your personal information if PayAnalytics no longer has a legal basis for the processing.
  • Other rights: Furthermore, you may have a right to request the erasure of your personal information or, in certain instances, to demand a restriction of the processing of your personal information.

For any queries or additional information on how PayAnalytics processes your personal data, as well as for exercising your data protection rights, you may contact by email at or through post to PayAnalytics ehf, Bjargargata 1, 102 Reykjavik, Iceland. If you feel that PayAnalytics have not resolved your query in a satisfactory manner, you may lodge a complaint with the Icelandic data protection authority,