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Dr. Marie Louise Sunde, Tuula Rytila and Margret Bjarnadottir
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The Nordic DEI Paradox - Not so Paradoxical?

Margret, our co-founder, Dr. Marie Louise Sunde, Founder and CEO of Equality Check, and Tuula Rytila, Corporate Vice President at Microsoft Digital Stores had an inspiring discussion on a panel on gender equity at the Nordic Innovation Summit two weeks ago. The panel was called "The Scandinavian DEI Paradox—Not So Paradoxical?" referring to the fact that while the Nordics consistently score at the top of every equality scale, women are still underrepresented on boards and in top management.

What the Nordic Innovation Summit had to say about the event:

Meet the extraordinary women behind the upcoming Nordic Innovation Summit panel titled “The Scandinavian DEI Paradox—Not So Paradoxical?”

Margret Bjarnadottir, the co-founder of PayAnalytics, is using her Reykjavík-based company to change how organizations measure—and more importantly close—the pay gap by arming HR managers with quantitative decision-making tools.

Joining Dr. Bjarnadottir in discussion is Dr.Marie Louise Sunde, Founder, and CEO of Equality Check, who built her company to empower organizations to identify and measure equality gaps, and present evidence-based solutions to close them.

This conversation will be moderated by Tuula Rytila, Corporate Vice President at Microsoft Digital Stores.

Latest updates

At PayAnalytics we write in-depth articles and guides on all things pay equity, DEI, and workforce analytics. Visit our resources page for the full overview. In our newsroom you can find the latest news on the company and related content.

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  • High performance culture
  • Pay equity

Training leaders and managers on pay equity and transparency

Woman in an office setting.

Like any investment, pay equity work needs to be protected and future-proofed. Good policies and tools are a start. But to sustain fair pay decades into the future, the organization’s leaders and managers need to be trained on pay equity and pay transparency principles and practices. This article discusses what this training should cover and gives a few considerations for its delivery.

How to train leaders and managers for pay equity
  • Article
  • Pay equity

Finland – EU Directive draft legislation and current pay gap reporting requirements

Finnish flag on a blue sky.

On May 16, 2025, Finland’s government working group published draft legislation that would constitute a full transposition of the EU Pay Transparency Directive by amending Finland’s existing Equality Act. This article outlines current pay equity reporting requirements in Finland, then looks at the draft legislation to transpose the EU Directive.

Get all the details about Finland's transposition
  • Article
  • High performance culture

Building High Performers into Future Leaders

A man and a woman in a work setting.

High performers drive business impact and also attract other high performers – but what is the best way to spot them, retain them, and grow them into the future leaders of your organization?

Learn how to turn high performers into leaders