Press Kit and Brand Assets

This page is your one-stop shop for information about the PayAnalytics by beqom brand and the materials you’ll need to represent it. First things first, our name is written "PayAnalytics by beqom", where "PayAnalytics" is one word with an uppercase "P" and an uppercase "A" and "beqom" is written all lowercase. The color code for our primary brand color is #122233 our secondary colors are #fbd33b #27c0b9 and our tertiary colors are #ff8d69 #58d3f4 #e1a3ff.


For press inquiries, please reach out through our contact form. We’re always happy to help you tell a substantial and inspirational story about the impact of pay and workplace equity (and many other related topics—just ask us).

A collage of images showing PayAnalytics office spaces.

About PayAnalytics

PayAnalytics’ pay equity and workforce analytics software helps HR managers and consultants to measure, visualize, close, and report on pay gaps. Our solution gives actionable insights into your compensation structures to empower you to build a more equitable workplace. Our software, which is used in 75+ countries by employers of all sizes, is built on over a decade of R&D by award-winning professors, engineers, and human resources experts.

Downloadable material

The logo of PayAnalytics by beqom in dark

Full Color Logo (SVG)

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The logo of PayAnalytics by beqom in dark

Full Color Logo (PNG)

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The logo of PayAnalytics by beqom in dark

Full Color Logo (PDF)

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The logo of PayAnalytics by beqom in white color

White Logo (SVG)

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The logo of PayAnalytics by beqom in white color

White Logo (PNG)

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The logo of PayAnalytics by beqom in white color

White Logo (PDF)

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The Logomark of PayAnalytics by beqom

Full Color Logomark (SVG)

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The Logomark of PayAnalytics by beqom

Full Color Logomark (PNG)

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The Logomark of PayAnalytics by beqom

Full Color Logomark (PDF)

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Combined Logomark of PayAnalytics by beqom

Combined Logomark (PNG)

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Combined Logomark of PayAnalytics by beqom

Combined Logomark (SVG)

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Combined Logomark of PayAnalytics by beqom

Combined Logomark (PDF)

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PayAnalytics by beqom white logo on a dark background.

Banner 2400x1260 (PNG)

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PayAnalytics by beqom dark logo on a light background.

Banner 2400x1260 (PNG)

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PayAnalytics’ founders

Dr. Margret Vilborg Bjarnadottir - Founder of PayAnalytics
  • Founder

Dr. Margret Vilborg Bjarnadottir

Dr. Margret Vilborg Bjarnadottir is Associate Professor of Management Science and  Statistics at Robert H. Smith School of Business, University of Maryland. Margrét’s research focuses on data informed decision making, people analytics, and the pay gap in particular. In 2016, she co-founded PayAnalytics to apply data analytics to equip HR practitioners, consultancies, and analysts with quantitative decision-making tools to close all demographic pay gaps. Her work on pay equity has been covered in Harvard Business Review, Forbes, BBC, HR Magazine, and others.

Dr. David Anderson - Founder & Chief Science Officer at PayAnalytics
  • Founder & Chief Science Officer

Dr. David Anderson

Dr. David Anderson is an Associate Professor of Analytics at the Villanova School of Business. He has worked as an analytics consultant at Booz Allen Hamilton and Elder Research, for a variety of government and commercial clients. David received his Ph.D. in operations management from the University of Maryland. He has published analytics research across a range of disciplines in journals like Nature, Annals of Internal Medicine, and Organization Science. His undergraduate degree is in Applied Math from The College of William and Mary.

Awards and funding

Wharton People Analytics Conference 2019

In April 2019 PayAnalytics won the Wharton People Analytics Conference Startup competition.

Technology Development Fund

PayAnalytics is supported by the Icelandic Technology Development Fund.

The Icelandic Innovation Award 2023

PayAnalytics received the prestigious Icelandic Innovation Award in 2023 in recognition of its approach to developing and bringing to market our pay equity and workplace equity software.

Gulleggið - Icelandic Startups

PayAnalytics was the winner of the Golden Egg in 2016, an entrepreneur competition sponsored by Icelandic Startups.

GWIIN - GLOBAL WOMEN INVENTORS & INNOVATORS NETWORK

Margrét Bjarnadóttir, of the founders of PayAnalytics, won the top prize at the 2019 Global Women Inventors and Innovators Awards (GlobalWIIN) which were presented in London for the PayAnalytics software solution.

Nordic Women in Tech Logo

In September 2020 it was announced that Margrét Bjarnadóttir, the Chairwoman of PayAnalytics, was a finalist in the category Diversity leader of the year for the Nordic Women in Tech Awards.

Nordic Startup Awards

PayAnalytics was the National Winner of the Nordic Startup Awards in Iceland in 2018 in the categories Best Newcomer and Best Social Impact Startup.